ipsy got on the “strong women” train, and all of the products they chose this month were female-founded brands and girl boss must-haves. I’ve got to say, this bag might be one of my favorites so far. The rose gold and the empowering message were spot-on, plus there were some pretty fabulous products inside!
Hydra Veil Primer
I honestly can’t say if this worked any better than my regular primer, but I will say that it felt nice and light. The full-size comes with a little scooper, so you apply one scoop. The sample size didn’t come with one, but ipsy recommended a dime-size amount. I just eyeballed it. Illamasqua’s website suggests applying it with a foundation or highlighter brush. I just used my fingers, so I’ll have to give the brush method a try.
This product has Vitamins C and B3, which help maintain your skin’s moisture levels, while plant extracts calm and refresh.
Illamasqua is an English brand; I can’t tell you if a woman founded it, but their current Director of Artistry is a man named Pablo Rodriguez. They are very outspoken against animal cruelty, animal testing, prejudice, and intolerance, so they’re doing their part to make the world a better place. Definitely a brand worth checking out.
My Rating: 4/5
Dew Me Baked Highlighter in “Pearl”
from Estate Cosmetics
I was already familiar with this highlighter because I got “Afterglow” in my Yes, Oh Yas! box a few months back. “Pearl” is gorgeous, and I’m more likely to use it on a regular basis. It’s not glittery, and it’s nice and buildable, which is perfect for day-to-day wear.
I’m not sure what Estate Cosmetic’s history is, but they’re based out of Montreal, and they have no patience for animal cruelty. Even if they weren’t founded by a woman or aren’t run by mostly women, they understand the importance of valuing women. Their “About Us” section ends with, “Yes, you’re a Queen. You deserve to be treated like one.” Get it!
My Rating: 5/5
Disco Kitten Illuminating Diamond Peel Off Mask
from I Dew Care
I am OBSESSED with this mask. Yes, it’s totally Insta-worthy, but more importantly, my skin looked and felt incredible after using it. It was a little tricky to use with my mask spatula (also from I Dew Care) because of how small this jar is and because the mask has the runny consistency of acrylic paint. I made it work. It took about 20 minutes for it to dry, but once I peeled it off (you know I LIVE for peel-off masks!) my skin felt so soft and was visibly more even. After I make some space in my beauty cabinet, I might have to purchase the full-size of this one!
So what’s the secret? Well, pearl powder exfoliates, diamond powder brightens, and oat extract soothes. Enjoy sparkling while you’re wearing it and glowing afterwards. 🙂
I Dew Care’s parent company is Memebox, which was founded by Hyungseok Dino Ha in 2012. His goal was to make Korean Beauty (K-Beauty) more accessible to the western world. I Dew Care’s products look cute and fun; I’m interested to try more of them.
My Rating: 5/5
I Am Adaptable Matte Liquid Lipstick
What makes you feel more badass than a classic red lip? I applied it with a lip brush and had great results. It felt pretty light, and there was no caking, drying, cracking, or bleeding. Yeah, it faded around the center of my mouth after lunch, but a quick touch-up was all I needed. It’s not transfer-proof by any means, but I still really liked it.
This particular lipstick was created in collaboration with Misty Diaz, who is a self-described “adaptive athlete.” A portion of the proceeds from this collaboration are donated to the Challenged Athletes Foundation (CAF).
REALHER was founded by Bill Xiang, who was inspired by the birth of his daughter. I’m not going to try paraphrasing REALHER’s mission statement; I’m going to let you read it for yourself:
“We are a high quality, CERTIFIED CRUELTY-FREE and PARABEN FREE makeup brand featuring empowering and inspiring affirmations on our product. Our Mission is to inspire and bring out the best in the modern woman, to know her worth, to feel proud of her individuality, to love each and every one of her flaws, and to not fear who she really is. Each of our products come with a self-affirmation to remind us everyday that we are enough.”
Can we have more of this in the world, please? This is absolutely a brand I can get behind and want to check out more.
My Rating: 4/5
SS62 Short Shader Brush
from SLMISSGLAM Beauty
As is usually the case with SLMISSGLAM, most of their brushes can’t be bought individually. I can’t find this exact brush in this color anywhere on their site, but you can get a silver glitter version as part of their Silver Glitter Eye Set. (At the time of posting, it’s currently on sale for $39!) This brush is perfect for adding a pop of color to your inner corner or helping you achieve that perfect smoky eye. As always, SLMISSGLAM’s brushes are 100% cruelty-free.
Stephanie Lewis founded SLMISSGLAM Beauty in 2014, and she’s all about creating beauty tools that are as pretty as the products they’re applying.
My Rating: 5/5
This month’s bag had an average rating of 4.6. I believe that might be my highest rated bag yet!
I’m curious to know what makes you feel empowered. Is it a bold red lip or a fierce cat eye? Maybe it’s your favorite pair of boss lady heels or being able to bench more than your body weight. I really want to know. Tell me in the comments!
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